Kiwi Rail Tote Bag

Capturing the unique experience of the Kiwi Rail Journey through print design, wear the experience on your arm wherever you go.

I designed a tote bag for Kiwi Rail, for the purpose to be given to international business clients as a little place of New Zealand to take home with them, something that is not your everyday souvenir, something that is kept and treasured as a memory and reminder.

Art Direction in collaboration with DDB Group NZ’s Julz Lane (producer), Müs Katongo (design lead) and Amy Harrison (project manager).